JSON-LD is the format Google recommends for structured data. It's easy to add without changing your HTML.

Does schema guarantee rich results?

No. Schema makes you eligible, but Google decides based on quality and relevance.

Schema Markup Generator

Generate JSON-LD structured data for better SEO

Organization Properties

Organization Name *

Website URL *

Logo URL

Description

Phone

Street Address

City

State

Postal Code

Country

JSON-LD Output

4 lines • 65 chars

{
  "@context": "https://schema.org",
  "@type": "Organization"
}

HTML Script Tag

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>

Test in Google Rich Results

Free Online Schema Markup Generator — Create JSON-LD Structured Data

Schema markup is code that you add to your website to help search engines understand your content. When Google, Bing, or other search engines read your pages, they look for structured data to show rich results — star ratings, prices, FAQs, event dates, and more. These rich results stand out in search listings and drive more clicks to your site.

The most common format for structured data is JSON-LD (JavaScript Object Notation for Linked Data). Google recommends JSON-LD because it is easy to add and does not interfere with your HTML. You simply paste a script tag into your page head, and search engines read it automatically.

This free Schema Markup Generator builds valid JSON-LD for seven schema types: Organization, Local Business, Article, Product, FAQ, Event, and WebSite. Fill in the fields, and the output updates in real time. Copy the JSON or the full script tag, or download the file. Then test it with Google's Rich Results Test to confirm everything is valid.

Supported Schema Types

Organization

Define your organisation — name, URL, logo, contact details, and address. Helps Google display your brand info in search results and the Knowledge Panel.

LocalBusiness

For physical businesses with a location. Includes opening hours, price range, and full address. Powers Google Maps and local search results.

Article

For blog posts and news articles. Includes headline, author, publisher, dates, and image. Enables article-specific rich results in Google Search.

Product

For e-commerce products. Includes price, currency, availability, brand, SKU, and ratings. Powers product rich results with prices and stars.

FAQPage

For frequently asked questions. Add unlimited Q&A pairs. FAQ rich results expand directly in search listings, increasing visibility.

Event

For concerts, conferences, webinars, and other events. Includes dates, venue, organiser, and ticket information. Displays in Google Events carousel.

WebSite

Define your website name and search action. Enables the sitelinks search box directly in Google search results for your domain.

Why Structured Data Matters for SEO

Rich Results

Structured data enables rich results — star ratings, prices, FAQ dropdowns, event dates, and more. These results take up more space in search listings and get higher click-through rates.

Knowledge Panel

Organisation and LocalBusiness schema powers the Knowledge Panel — the info box that appears on the right side of Google search results for your brand.

Voice Search

Google Assistant and other voice assistants use structured data to answer questions. FAQ schema is particularly effective for voice search results.

Competitive Edge

Most websites do not use structured data. Adding JSON-LD gives you an advantage over competitors who only have plain meta tags.

Frequently Asked Questions

Is this schema generator free?+

Yes, completely free with no account, no limits, and no data collection.

What is JSON-LD?+

JSON-LD stands for JavaScript Object Notation for Linked Data. It is the format Google recommends for structured data because it is easy to add without changing your HTML.

Where do I put the script tag?+

Paste it in the <head> section of your HTML page. It works anywhere on the page, but <head> is recommended.

How do I test my schema?+

Click "Test in Google Rich Results" to validate your JSON-LD with Google's official testing tool.

Does schema markup guarantee rich results?+

No. Schema markup makes you eligible for rich results, but Google decides whether to show them based on quality and relevance.

Can I add multiple schema types?+

Yes. Generate each type separately and paste all script tags into your page. Each should have its own <script> tag.

Does it support nested properties?+

Yes. Properties like address, author, publisher, and offers are automatically nested with proper @type values.

Does this tool send data to a server?+

No. Everything runs in your browser. Your schema data is never uploaded anywhere.