Are links stored on a server?

No. Links are in session memory only. Nothing is sent to any server.

Does it URL-encode parameters?

Yes. Uses the native URL API for correct encoding.

Can I use it with a URL shortener?

Yes. Build the UTM URL here, then shorten it with any shortener.

UTM Link Builder

Build trackable campaign URLs with UTM parameters

Website URL *

Quick:

Campaign Source *utm_source

Where the traffic comes from

Campaign Medium *utm_medium

Marketing medium

Campaign Name *utm_campaign

Campaign identifier

Campaign Term utm_term

Paid search keywords

Campaign Content utm_content

Differentiate ads/links

Generated URL

Enter a URL and UTM parameters above...

Free UTM Link Builder — Track Every Campaign

UTM parameters are tags you add to a URL so that when someone clicks the link, Google Analytics (or any analytics tool) can tell you exactly where the traffic came from, which campaign it belongs to, and what medium was used. Without UTM tags, your analytics just shows "direct" or "referral" — and you lose the ability to measure what is actually working.

This free UTM Link Builder lets you enter a landing page URL, fill in the five standard UTM parameters, and generate a fully tagged campaign URL. Quick presets for Google Ads, Facebook, Email, Twitter/X, LinkedIn, and Instagram fill in the source and medium automatically. The generated URL is displayed in a code preview and copied to your clipboard in one click.

The five UTM parameters are: utm_source (where the traffic comes from), utm_medium (the marketing channel), utm_campaign (the campaign name), utm_term (paid search keywords), and utm_content (used to differentiate ads or links within the same campaign). Source, medium, and campaign are required. Term and content are optional.

All URL building happens in your browser. No data is stored on any server. Your recent URLs are kept in session memory so you can quickly access them during a work session. The tool validates your URL, prepends https:// if missing, and correctly URL-encodes all parameters.

Features

5 UTM Parameters

Source, medium, campaign, term, and content. Each field shows the parameter name, a description, and example placeholder text.

Quick Presets

One-click presets for Google Ads, Facebook, Email, Twitter/X, LinkedIn, and Instagram. Fills source and medium instantly.

Live URL Preview

The generated URL updates in real time as you type. See exactly what your tagged link will look like before copying.

Copy to Clipboard

One click copies the full UTM-tagged URL. Toast notification confirms the copy. No manual selecting needed.

URL Validation

Automatically prepends https:// if missing. URL-encodes parameters. Rejects malformed URLs with a clear error.

Session History

Your last 10 generated URLs are tracked with timestamps. Quickly reference recent campaign links during a work session.

Frequently Asked Questions

Is this UTM builder free?+

Yes, completely free with no account, no limits, and no data collection.

What are UTM parameters?+

Tags added to URLs that tell analytics tools where traffic came from, which campaign it belongs to, and what medium was used.

Which parameters are required?+

utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional.

Does it work with Google Analytics?+

Yes. UTM parameters are the standard used by Google Analytics, GA4, and most other analytics platforms.

Are the links stored on a server?+

No. Links are kept in session memory only. Nothing is sent to any server.

Can I use custom aliases?+

This tool builds UTM-tagged URLs, not short links. Use it with a URL shortener for branded short links.

Does it URL-encode the parameters?+

Yes. The tool uses the native URL API which correctly encodes all special characters.

Does it work on mobile?+

Yes. Fully responsive layout that adapts to any screen size.